Forming a successful public relations and crisis management firm was the furthest thing from Ahmad’s mind through all those years in school and the corporate world. Yet, witnessing rampant human rights abuse first hand galvanized him, raising his awareness of just how prevalent this problem is.
Word about Ahmad’s involvement in Khaled’s release spread and he suddenly found himself fielding calls from families desperate to find missing loved ones or from NGOs looking to launch international and social issues campaigns.
Saying “no” never entered his mind. After all he and his family had been through, and the support people gave across the world, Ahmad made it his mission to help in any way possible.
Today, Incisive Strategy has grown into a multi-service public relations firm and welcomes clients of all types. Our team remains most passionate about assisting individuals, civil society groups, and governmental institutions to design and execute purpose-driven campaigns. We are dedicated to shining the spotlight on human rights violations and international crimes when it means someone innocent can be freed or a civilian can be saved. But we also work on corporate communications, political campaigning, and litigation support as well as professional and discrete reputation management.
Incisive Strategy specializes in situations that are complex yet need an immediate reaction. We are equipped to handle strategic campaigns, media relations, crisis communications, government affairs, as well as the myriad of unexpected situations that may invariably rise in the midst of human rights abuses.