When human rights violations struck close to home, Ahmad Attia responded. His tireless and innovative efforts to free his brother in law from unjust imprisonment and ensure that his sister and her young children would be able to safely return home to Canada, was an inspiring model of thoughtful and effective campaigning. His first time out, but it was as if he had been doing it for years. I was encouraged and bolstered to work alongside him. Clearly he had a campaigner’s intuition; combined with a bedrock commitment to justice. He has brought those skills and passion to other cases, and his success has been remarkable. The name of Ahmad’s new agency, Incisive Strategy, says it all. For that is precisely what he brings to daunting and formidable challenges, such as working for the release of prisoners of conscience. His talents and the team he builds, will be of wide benefit across a range of complex problems and crisis situations.