Who We Are

Incisive Strategy is a public affairs firm that offers media relations, government affairs, reputational management, strategic campaigning, crisis communications as well as the myriad of unexpected situations that may invariably rise in the midst of a crisis. We specialize in situations that are complex yet need an immediate reaction.

We are committed, experienced, trustworthy, and professional.
We know exactly how to help.
We care.

The Genesis of Incisive Strategy

Our team at Incisive Strategy can help you through times of crisis, public and government relations, campaigning, and corporate communications. We have been where you are right now. We know the problems you face and how to solve them.

Ahmad Attia’s personal experience is a large part of who we are because his story is the very reason we exist. In fact, Incisive Strategy was born through a crisis that he and his family overcame through an international human rights campaign.

Read our full story

Our Services

Incisive Strategy is happy to offer you a variety of services. With a wealth of collective experience executing purpose-driven campaigns, our team is specialized in...

Human Rights Campaigning
Our team has traveled the world helping innocent people who have found themselves the victim of political oppression or persecution. We run end-to-end campaigns on all platforms, including government advocacy, media, collaborating with human rights organizations, public mobilization, social media outreach, and more to free victims from complex ordeals.
Litigation Support
Legal battles can elicit unexpected media attention. We work with our clients and their legal teams to develop the communications strategy that will best help them in the court of public opinion, protect their reputation, and protect their future.
Advocacy & Government Relations
We advocate on behalf of our clients’ human rights concerns with governments and other public institutions. This is a key measure used in driving government action to intervene and resolve our clients’ ordeals.
Political Campaigning
We develop and design issues-based campaigns for all levels of government, run communications, execute campaign operations, and most other dimensions to winning a political campaign
Corporate Communications
The way a company or non-for-profit responds to a crisis can be the difference between success and failure. We develop communication plans, crisis responses, and messages for our clients.
Reputation Management
We help our clients respond to smear campaigns by taking legal action and taking control of the public perception of an organization or a person by redefining their online and offline footprint.
Media Relations & Training
We use our connections with media contacts to advocate for our clients and share their stories. We help frame your narrative, create compelling messages and storylines, and help you develop responses to difficult questions and shape a convincing message in moments of crisis.
Issues Campaigning
We architect campaigns to drive public mobilization to help organizations, activists, and businesses fight for an important cause, shift the public narrative, and initiate policy changes

Why Choose Us?

Our values set us apart from other firms. At Incisive Strategy, we are committed to making the world a better place by doing work that matters. We care about our clients and their causes.

Integrity
It is the core of everything we do. We are selective about who we work with and promote only what we support and believe in.
Positive Change
Every time we save a life, create social change, or improve human rights in any way, we consider that a victory. We believe in changing the world one cause at a time.
Innovation
Our team embraces technology and innovation in everything we do. Technology has changed the world around us, and the way we communicate with the world must also change.
End to Human Rights Abuse
Worldwide freedom and justice is our highest priority, and it is our mission to see individuals free from unlawful detainment and suffering from the hands of oppressive governments and war.

Insights

Communication is Changing. We Should Be Too.

Mastering the art of communication is central to public relations and crisis management. Over the past decade – with the cannonade of instant messages and evolving social media platforms – we have become infinitely more connected to one another. But along with our varied methods of communication comes a greater margin for error – because...

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How You Tell Your Story Is The Foundation of An Effective Human Rights Campaign

In times of crisis, Incisive Strategy helps guide and advise organizations and people when they are under monumental stress and pressure. One of the most important and crucial aspects of crisis management is communication with the public and stakeholders (e.g. media, human rights organizations and politicians). At Incisive Strategy we cover different types of crisis...

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Giving voice to the silenced inspires our crisis communication approach.

Alex Neve

When human rights violations struck close to home, Ahmad Attia responded. His tireless and innovative efforts to free his brother in law from unjust imprisonment and ensure that his sister and her young children would be able to safely return home to Canada, was an inspiring model of thoughtful and effective campaigning. His first time out, but it was as if he had been doing it for years. I was encouraged and bolstered to work alongside him. Clearly he had a campaigner’s intuition; combined with a bedrock commitment to justice. He has brought those skills and passion to other cases, and his success has been remarkable. The name of Ahmad’s new agency, Incisive Strategy, says it all. For that is precisely what he brings to daunting and formidable challenges, such as working for the release of prisoners of conscience. His talents and the team he builds, will be of wide benefit across a range of complex problems and crisis situations.
Alex Neve, Secretary General - Amnesty International Canada (English Branch)

Jared Genser

As an international human rights lawyer who has had the pleasure of partnering with Ahmad Attia on various human rights cases, I can attest personally to his to deep empathy for his clients’ suffering, his exceptional strategic instincts that guide campaigns on their behalf, and his relentless commitment to achieve their goals.  This deep personal commitment emanates not only from his strong moral core but also his own personal experience having had to advocate for the release of his brother in law, who was a political prisoner in Egypt.  Both proactive and innovative, Ahmad has exceptional advocacy skills and relationships with the media that enable him to motivate diverse stakeholders around the world to help his clients.  And, as important, he is naturally collaborative and his critical contributions invariably establish him as either the leader or critical member of any advocacy team.  If you have a client with serious human rights problems, I’d strongly recommend you consult with Incisive Strategy. Jared Genser, International Human Rights Lawyer

Paul Champ

Ahmad is a creative and organized campaigner who is relentlessly positive and focused on achieving the objective. He successfully manages diverse tasks and a large team while always keeping the big picture in mind. His energy, dedication and commitment is contagious and its a pleasure to work with him.
Paul Champ, Human Rights Lawyer

Dr. Aaida Mamuji

Incisive Strategy helped us to improve the brand of our program in a way that exceeded our expectations.  They transformed our program website, gave us an active social media presence, and made sure those whom we were seeking to target found out about us.  The catchy campaign images and short video helped to really emphasize what we do and why it is important, and we have since seen a rise in both hits and enrolment numbers.  Once they set us in the right direction, the Incisive Strategy team made sure we were trained on how to maintain an effective digital footprint.
Dr. Aaida Mamuji, Disaster & Emergency Management, York University

TCMV

We retained Incisive Strategy to execute our GOTV campaign for the 2015 Federal Election. Incisive played a critical role, managing and helping to execute, both our ground and social media campaigns. The result speaks to the efficacy of their work - voter turnout climbed to record levels, and well above the national-average.
The Canadian Muslim Vote

Contact Us

Feel free to contact us.

2640 Bristol Cir suite 150, Oakville, ON L6H 6Z7
info@incisivestrategy.ca